Doctorate of Philosophy (Ph.D.), IIT Kharagpur
Mallika is currently pursuing her Ph.D. from the department of Vinod Gupta School of Management (VGSOM) at the Indian Institute of Technology (IIT), Kharagpur; under the guidance of Prof. Biplab Datta. Her research theme revolves around...
The Impact of Religiosity and Demographic Variables on Buyer Behavior of Muslim Consumers
The thesis looks at the consumer behavior of Muslim consumers and attempts to measure the extent to which religiosity (religious levels) of individuals impact their buyer behavior.
Masters of Business Administration (MBA)
Mallika completed her Masters in Business Administration from Indian Institute of Planning and Management (IIPM), New Delhi. She holds a dual degree, a majors in Marketing and a minor in Human Resource Managment.
Work Experience
- Xavier Institute of Management, Bhubaneswar, presently
- S. P. Jain Center of Management, Dubai/Singapore, 2009
- Indian Institute of Technology (IIT), Kharagpur, 2006-09
- Indian Institute of Business and Management, 2005-2006
- Indian Institute of Planning and Management, 2005
- Lectured faculties from different B-Schools on Distributed Leadership Management (DLM) at IIT Kharagpur's Faculty Development Program (FDP) organized by Ministry of HRD
- Guest Faculty and Speaker at several colleges
Mallika's major teaching interests span the following fields -
- Business Communication
- Corporate Etiquette
- Basic Marketing
- Marketing Research
- Consumer Behavior
- Cultural Marketing
- Strategic Marketing